Similar to beer wine consumers too are looking for more choices in flavour induced wines and convenient packaging for immediate consumption.
There has been a shift in the beer choices of consumers, demanding wider options in the craft, import quality, flavour and more. With an increasing number of c-stores investing in beer and wine, it demands to be aware of the competition that is bound to occur. Are you in the beer and wine industry? If yes, then this blog post is for you! Managing the complexity of the wine category and addressing the customer demand for a personalized shopping experience is a critical issue, faced by many who owns a wine and beer business.
